Change for the Transition Point for the Game

Of course, change always met with resistance. Blizzard in the "Star 2" on the production and promotion has also made a number of countermeasures, in-game content of "Star 2". Although the quality and detail is in full or sincerity, obviously some of the contents of the reduction in stand-alone, its focus continues to network play game tilt. Many players think that "StarCraft 2" is not enough innovation , only "StarCraft 1.5", "3D version of Starcraft" or "enhanced the power of StarCraft", in fact, rule out the players on the increasing expectations Blizzard factors, perhaps more important reason is that Blizzard put their energy In the network model, and for the "Star 1" inherit more innovative elements of the strategy of innovation is more conducive to a smooth transition. After the transition, the game will attract more players to play the game with starcraft2 cd key.

The game is released. Among the early BlizzCon08 Blizzard announced that "StarCraft 2" will take the trilogy model for sale. Starcraft 2 trilogy is not only a simple "money" program, which provides for the Blizzard a "strategic depth", meaning that snow into the attack - after the two songs by the game itself and the war deepened the network innovation. Retreat - if sales performance is not a platform to promote or achieve the desired level, after two songs reserved but also to complete the story for the lead. The entire strategic plan is to adjust and repair.

Sales promotion, Blizzard is also very attentive and hard. The starcraft2 cd key is helpful for players to buy starcraft2 cd key to play the game. Such as pricing, in addition to the usual charges outright, but also increased the wealth of different parts of the other payment methods, such as the Russian game market has great potential. The ordinary version of the one-year limit is only about 115. An increase of low prices appeals a lot of appeal. In the "Star 2" South Korea's largest market, in addition to a one-time purchase of life-long battle network services.

There also launched starcraft2 cd keys and on cards for players to choose. And in South Korea and China Taiwan, Blizzard also had a "Star 2" beta. With the paid version of its content, it is no different experience for South Korean players. The transition from hesitant to buy therefore more stable, while the Taiwan side, is like a window, let the market a vast continent players have the opportunity to deepen the desire to buy.

As the analysis, Blizzard has made full preparations, “Everquest2 game card" from the announcement to the sale, or encountered a more difficult than imagined. For the simple reason it's not just the need to address players only. A large number of stakeholders is more difficult to deal with. Blizzard Entertainment has always been a strong company. Good will maximize the benefits of their games, all related to the profitability of the game itself has been reverted or point from which much of the share.